In this series Dragons’ Den star, businessman Theo Paphitis follows the fortunes of nine very different British companies in three very different countries. It’s not a game. These are real companies, doing real business, with real money – and real reputations – at stake. They each have around a week in their chosen market to see if their business plans stack up. A week to research that market, meet the key contacts and – most vitally of all – decide if their business is going to work there or not. They’ve all done their homework back in Britain. But now the theory has to take back seat to the reality. Doing business in another culture – as our companies find out – isn’t easy. There are all kinds of pitfalls ahead. Cultural differences, red tape, import duties, ingrained consumer habits, and a different way of doing business.
Theo follows our companies at every stage. He’s there to offer them the benefit of his own extensive experience of doing business abroad, and he’s also there to ask the difficult questions that they may not want to ask themselves. Will his own conclusions about the viability of these businesses match those of the companies themselves?
A Tiger Aspect production for the Open University.
Exec Producer: Paul Sommers
Series Producer: David Jeffcock
Producer/Director: Claire Lasko
Production Start Date: February 2009
Delivery Date: March 2010
Transmission Date: 4th May 2010 8pm BBC2
Number of Eps: 3
Episode Length: 60
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