Avril Spary

Avril Spary

Development Producer, Comedy Entertainment

I am a Development  Producer and it is my job to come up with fresh and exciting ideas for television shows and pitch them to a broad range of channels. I specialise in comedy and entertainment programmes; so one day I may be organising the run-through of a quiz show in front of the commissioners from ITV, whereas the next day I might be writing up a comedy doc for Channel 4.

What is a typical day for you in your role at Tiger Aspect?

There is never a typical day in development, it is always different which I think is why I love it. After my daily bowl of cereal, I make sure that the treatments needed for commissioners’ meetings are all prepared. Perhaps then I’ll brainstorm some rounds for a panel show, work up some new ideas, persuade my boss to listen to my new ideas, come up with some bad puns for programme titles, have a meeting with some talent that I’d love to work with, write another treatment and finally have a debate in the office about what’s the best biscuit to dunk in your tea (ginger nut).

What was your first job in the industry?

I was a Trainee Development Assistant at ITV. Thousands of people applied and after I had a series of interviews and brainstorms, in a process that made me feel like I was on The Apprentice, they finally decided to hire me. Fools.

What other roles have you had?

After being a trainee, I was promoted to a Junior Researcher which involves producers asking you to do the mundane combined with the impossible, whilst still trying to show initiative and creativity at the same time. I then became a Researcher followed by a Senior Researcher then an Assistant Producer and now I am a Development Producer. Each promotion unsurprisingly means more responsibility, and with more responsibility comes better stationary.

What is your favourite part of the job?

I love the people I work with, but don’t tell them that.

What is working life like at Tiger Aspect?

Tiger is a great company to work for because everyone is approachable, even the important people… just not on a bad day… or Fridays.

What are the best and worst things about working in TV?

You get to meet some amazingly creative people, and when you are lucky enough to get them together in a room, sweet creative magic happens.

The worse thing about working in telly is the fact that not enough commissioners take risks.

What tips do you have for new entrants looking to get into TV or looking for a particular role?

You should get as much work experience as possible, be pleasant and be prepared to do whatever job is asked of you.

What TV shows would be in your fantasy schedule?

Going for Gold/Buckohare/ The Great British Bake Off/Prison Break (series one)/ The Inbetweeners / Summer Heights High/ Manhunt

Who or what would you put in Room 101?

Piers Morgan filled with coriander, Bank Managers, Estate Agents and John Terry.

Who would you be on Stars In Their Eyes?

I think people would expect me to go as Florence (the one with the machine), but I might surprise them and go as Prince.

What is your hidden talent?

Tequila seduction

What is the most embarrassing item in your wardrobe?

My bent coat hanger (mortifying)

What subject would you choose if you were appearing on Mastermind?

Avril Spary